01. Tell your business story

Try to make your story as interesting as possible while talking less about your company and more about your customers. However, certainly this is not the way to go about! Take a look at the following brand storytelling and learn its shortcomings.
Do you know that story telling that was once associated with kids has now grown up as an effective marketing tool? That means both the purpose and scenario of story telling have drastically gone beyond their traditional boundaries.The purpose of telling your business story to people and more specifically to your targeted customers is to ensure their positive participation in your business and company activities. More emotional and physical participation means more mouth-of-word publicity of your business and more customer traffic on your online site.

However, story telling does not mean that you go on talking only about your business endeavors. Instead, it requires you to talk more about your consumers. It’s like this –
No one likes a person who talks only about himself, the same thing goes for your brand as well . So, your company should not be indulging itself in chest-thumping all the time talking only about its achievements. Rather, going ahead and telling the world the stories your consumers share with you is a much better brand building strategy. In addition, your brand positioning statement should also be unique.
Locate the stories that your consumers want to hear. Tell such stories to reinforce your overall brand value so that people can easily relate with your business emotionally.

02. Break The Conventions

To be ahead of your competitors, you must learn to break the existing conventional themes and ideas. Try challenging certain old conventions within your industry specifics to make your product stand out. But which conventions to break and which one not largely depends on the type of industry you operate in and who are your target audience. Going against the established norms and conventions does not necessarily mean that you have to go beyond extremes or cross lines of decency. But you have to come up something different that helps ineffective marketing of your products. Present your products and services in such a manner that people are compelled to turn their busy heads towards your offerings making your business a hit!

03. Aim At Having Great Designs

Having stunning design artworks are prerequisites for start-ups that help them stand out from the crowd. So, without creative logos, brochures, websites and business cards you can’t think of surviving in the market for long. These are the marketing tools and essentials that introduce your brand and go along impressing your customers. This effectively means that your best logo design, brochure design and website design has to come from expert design professionals who are well versed in techniques of crafting artworks for different businesses.

Now, since your start-up does not have the financial capacities of an established organization, you need to find out ways to cut down the costs on designing your marketing products. You can take resort safely in crowdsourcing graphic design website Designhill, which is a marketplace for small businesses and a hub of talented graphic designers.

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Simply launch your logo design contest or any other graphic designs contest and you are ready to acquire a creative logo or a design artwork at a cheap price built according to your own specifications.

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